Why Should I Care About Psychographics?

According to Marian Burk Wood, author of "The Marketing Plan Handbook," psychographics form a picture of the consumer's lifestyle by looking at complexities of lifestyle choices and the impacts upon personal interests and spending patterns. Psychographics are data that show many aspects of people and enable a clearer picture in understanding their drives and needs. It is also thought of as

What the Heck is a Marketing Plan, Anyway?

 

Basic elements of a marketing plan start with items and exercises that may or may not blatantly appear in the actual marketing plan. The plan must rely on reliable data brought forth by primary and secondary research, competitor data, internal and external factors that deal with strengths, weaknesses, opportunities, and threats, according to "The Marketing Plan Handbook" by Marian Burke Wood. In order to set up a marketing plan, the marketer must look at the marketing mix consisting of the four Ps: product, price, promotion, and place and ramp up

Magical Marketing

I like to think of marketing as an art form or sort of magic trick that takes a product or service and adds some intangibles like partnerships, advertising, promotions, public relations, and gets the message out to consumers who need it, want it, and hopefully buy it. A great marketing campaign can take an unheard of brand and turn it around into a hot, sought-after product or service.

According to Philip Kotler, author of the book "A Framework for Marketing," good marketing is both

Five Stages of Buying Decisions

When targeting specific customers, it is very important to understand each individual's consumer buying dynamics. A marketer must be able to adopt a holistic marketing orientation through understanding their customers inside and out. Companies must cultivate a connection with their customers

Is Currency Speculation Ethical?

No. Too much corruption is afoot. Currently there are not adequate checks and balances on the trading actions of all who are entrusted with this task which opens the door to possible fraud and leads to scandals and bankruptcies, billions lost, costing some people their life savings.